As the world continues to move online, social media is becoming an increasingly important strategy for marketing and brand awareness. In 2022, social media was the top marketing channel. And in 2023, it will maintain a strong position. Companies are leveraging various trends to make their presence felt on social media platforms this year, from influencer marketing to short-form video content and mobile marketing strategies. Let’s take a look at some of the top trends that businesses should consider to remain competitive as we move into 2023.
The influencer economy is growing rapidly, with the global influencer marketing industry expected to surpass $16B in 2022. Leveraging influencers is a great way for businesses to tap into an existing audience base and reach new potential customers. From micro-influencers with smaller but more engaged audiences to celebrity endorsements from A-list stars, there are plenty of options when it comes to finding an influencer who aligns with your brand values and mission statement.
Video content is one of the most popular types of content on social media platforms today. More companies are investing in short-form video content that can be consumed quickly and easily by users on the go. This type of content can include anything from short tutorials or product demos to GIFs or snippets from larger videos — anything that captures viewers' attention in a few seconds or less. By creating content that can be consumed quickly by viewers while they’re scrolling through their feeds or interacting with friends online, businesses can increase engagement with their target audience.
Mobile phones have become ubiquitous across the planet — it’s estimated that there are over 5 billion mobile phone users worldwide as of 2021 — so optimizing your digital presence for mobile devices is essential if you want to stay ahead of the curve this year. This includes everything from making sure your website looks good on mobile devices (responsive design) to creating mobile-friendly versions of your ads and optimizing them for different platforms (e.g., Facebook Ads vs. Google Ads). By taking steps such as these, you can ensure that your business stands out on any device!
With all these trends taken together, it’s clear that social media marketing isn’t going anywhere but up! The more creative and innovative you get with your campaigns this year, the more likely they will start a trend or go viral. Keep up with current trends while also staying true to your brand values — if you do this right, you’ll be able to leverage all these tools effectively to build relationships with customers, both old and new! We will you the most luck and success in 2023!
Get strategic advice on Social Media Marketing Trends in 2023! Contact SourceSEM today for a free quote.