Search engine optimization (SEO) is an essential part of any online business. SEO helps you increase your visibility, and organic search engine rankings and get more website traffic, which can result in higher conversions and more sales. But how do you make sure you’re staying ahead of the competition? By understanding the latest SEO trends!
In this article, we’ll discuss the most important 2023 SEO statistics that will help you understand current trends and prepare for future ones. We’ll break down each statistic to give you the full picture so you can adjust your SEO strategy accordingly. So let’s dive into the data!
1. Internet users are more likely to click on organic search results than Paid Ads. This means that organic search results are highly important for businesses looking to increase their website traffic.
2. Google is by far the most widely used search engine with over 92% market share. It’s important to optimize your site for Google if you want to increase your rankings in search engines. And 94% of all mobile searches in the United States.
3. Mobile devices account for 60% of all searches, and this number is growing every year as people become more dependent on their mobile devices for quick access to information. Optimizing your site for mobile devices is key to improving your rankings in search engines because it ensures a better user experience.
4. Long-form content tends to rank higher than short content because it contains more relevant information and provides a better user experience, which leads to higher rankings in search engines like Google and Bing.
5. Pages with video content tend to rank higher than pages without video content because video is an engaging way of delivering information and encourages users to stay on your website page longer, which improves the user experience and boosts ranking signals from search engines like Google and Bing.
6. More than half (57%) of all internet traffic comes from organic search, making it one of the most important sources of web traffic for businesses looking to reach a larger audience online. (Searchengineland)
7. The average click-through rate (CTR) for organic results tends to be 2x higher than Paid Ads CTR. This shows that optimizing your site organically can result in significantly more clicks compared to running ads, making it a valuable asset for businesses looking to boost their website traffic from search engines like Google or Bing.
8. User engagement metrics like bounce rate, time spent on a page, etc., have become increasingly important ranking factors as they indicate how engaged visitors are with the content on your page, which affects its overall quality score according to algorithms like Google’s PageRank system or Bing’s RankBrain algorithm.
The SEO statistics discussed above demonstrate why it's so important for businesses today to invest time and resources into optimizing their websites for organic search engine rankings if they want a competitive edge over their competition in 2023 and beyond. While running ads can be helpful when trying to reach new customers quickly, investing in organic optimization will prove beneficial in both the short-term and long-term as it will ensure improved visibility online as well as improved user engagement metrics which can help boost your website's quality score according to major algorithms. Ultimately, understanding these trends will help businesses make informed decisions when developing their SEO strategies moving forward so they can remain competitive online throughout 2023 and beyond!
Contact SourceSEM to learn about how you can take your business to the next level with a custom SEO strategy.