May 11, 2019

What is Google Ads and why is it important?

According to Statcounter, Google’s Search Engine Market share in 2019 is 92% Worldwide ? .   Google is the main search engine in the world and is becoming more powerful every day. 

Google processes 5+ billion searches per day, 150+ billion searches per month.

Google received about $136+ billion from Google Ads in 2018.

About 50% of all Google searches end in ad click and nearly 60% of people don’t know the difference between paid ads and organic results.

 

PPC Statistics | Google Ads Benchmarks Per Industry [2019]

 

Based on WordStream Analysis:

  • Average Click Through Rate (CTR) across all industries is 3.2%
  • Average Cost Per Click (CPC) across all industries is $2.7
  • Average Conversion Rate (CR) across all industries is 3.7%
  • Average Cost Per Action (CPA) across all industries is $49
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