What is my optimal cost per conversion (per sell, lead, etc)?
What is my sales team conversion rate?
What is my average profit per conversion?
What is my cost per thousand impressions?
What is my customer lifetime value (LTV)?
Etc…

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Set up and track the best sales funnel for your business to optimize customers’ journey through your site to the final destination.

What are the specific steps in your sales funnel? Where does it start and finish?

What selling points would make your visitors to take the next step? What makes your business unique? Does it resonate with your website visitors? Where can you improve your sales funnel?

Here is a simplified funnel example:

A user searches for a term “women shoes” ? -> Clicks on a Google ad and lends on a landing page with women shoes -> The visitor clicks on a specific shoe she liked chooses her size and clicks “Order” -> Enters her billing information and shipping address and clicks “Submit”