In today's digital age, having a well-designed and optimized website is crucial for the success of any business. However, as technology and search algorithms evolve, it's important to regularly assess and update your website to ensure it meets the latest standards and best practices for search engine optimization (SEO). This is where website audits come […]
As a local business, it's crucial to be visible online in order to reach potential customers and drive more business. One of the best ways to do this is by optimizing your online presence for local search. Local search optimization (LSO) is the process of making sure your business appears in search engine results when […]
Google Ads is a powerful advertising platform that allows businesses of all sizes to reach their target audience and drive conversions. With the right strategy and approach, it can be an effective tool for building brand awareness, generating leads and boosting sales. In this article, we will discuss some top strategies for optimizing your Google […]
SEO is constantly changing and evolving. That’s why it is essential to stay on top of the latest SEO statistics and trends so you can adjust your strategy accordingly. Knowing how people interact with your website, what content they are looking for, and what type of keywords are being used can make a huge difference […]
Search engine optimization (SEO) is an essential part of any online business. SEO helps you increase your visibility, and organic search engine rankings and get more website traffic, which can result in higher conversions and more sales. But how do you make sure you’re staying ahead of the competition? By understanding the latest SEO trends! […]
As the world continues to move online, social media is becoming an increasingly important strategy for marketing and brand awareness. In 2022, social media was the top marketing channel. And in 2023, it will maintain a strong position. Companies are leveraging various trends to make their presence felt on social media platforms this year, from […]
Social media is here to stay, and the more creative you get with your posts, the better chance you have of starting a trend or having your content go viral. In 2022, social media was the top marketing channel – and it's still going strong in 2023. Marketers are focusing on influencer marketing, short-form video […]
Google is constantly changing its algorithms to provide a better experience for internet users. Did you know that Google has more than 200 ranking factors? Here is the fundamental SEO audit checklist to help you with your SEO auditing process and improve your website and search ranking.
Social media marketing and content creation is essential for any business looking to build an online presence and increase brand visibility. As marketers become more savvy with their strategies and understand the nuances of each platform, they are able to focus their efforts, enabling them to be more successful in increasing brand awareness, engaging audiences, […]
On March 16th, California government officials announced “shelter in place” due to coronavirus. That news affected most of the businesses requiring a temporary closure of physical locations. Some of these businesses have no way of communicating with their customers online. While businesses are closing their doors, online sales are soaring by 50% and more. Large […]
Why focus on local SEO? Local SEO helps your customers discover your business online using local keywords, such as “top real estate agent in Palo Alto.” This approach is best for businesses that serve a specific geographic area. Many businesses still underestimate the power of local search tactics and end up missing out on additional […]
Category: Piano Tutoring Challenge: When an award winning piano teacher and performer decided to grow her tutoring business, she turned to SourceSEM. The brand was looking to build an online presence in the local community and increase revenue. Solution: SourceSEM came up with a digital marketing strategy that increased revenue by 200%.
