November 15, 2019

Biotech Case Study

Category:

Medical Device (Bio-Tech)

Challenge:

DNA testing startup needed to establish its reputation online and set up all required platforms to generate and manage leads.

Solution:

SourceSEM set up and managed all required foundational tools for inbound success.

  • Redesigned the website and added an educational blog
  • Managed Google Ads campaigns to attract pre-qualified traffic to the website
  • Different types of content (articles, videos, infographics) were created and optimized to boost organic traffic to the website
  • Social Media accounts were optimized and managed on a regular basis
  • HubSpot tools were integrated to capture and manage leads

Project Details:

  • UX Website Redesign
  • Google Ads Campaigns
  • Geo-Targeting
  • SEO
  • Social Media
  • HubSpot setup

Results

+180%
Organic Website Traffic
+150%
Social Media Followers
+50%
Lead Generation
Online Marketing Agency
325 Sharon Park Drive, Unit 639, Menlo Park, CA 94025
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