Category:
Medical Device (Bio-Tech)
Challenge:
DNA testing startup needed to establish its reputation online and set up all required platforms to generate and manage leads.
Solution:
SourceSEM set up and managed all required foundational tools for inbound success.
- Redesigned the website and added an educational blog
- Managed Google Ads campaigns to attract pre-qualified traffic to the website
- Different types of content (articles, videos, infographics) were created and optimized to boost organic traffic to the website
- Social Media accounts were optimized and managed on a regular basis
- HubSpot tools were integrated to capture and manage leads
Project Details:
- UX Website Redesign
- Google Ads Campaigns
- Geo-Targeting
- SEO
- Social Media
- HubSpot setup
