How to Put Your Business on ChatGPT: A Simple Step-by-Step Guide

You can now claim your business inside ChatGPT, the same way you claim a listing on Google Maps. OpenAI opened this new feature, called Businesses in ChatGPT, on November 10, 2026. It is still in beta, which means it is new and still being tested.

Here is why it matters. More and more people ask ChatGPT questions like “Who can help me with my website?” or “Where can I buy a good water bottle?” OpenAI says about 1.2 billion people use ChatGPT every week. When ChatGPT talks about your business, you want it to get the facts right.

I went through the whole sign-up for my own business, SOURCEsem, and took screenshots at every step. This guide walks you through it in plain words, so you know exactly what to click and what to expect.

What you get

Businesses in ChatGPT gives you four things, all managed from one dashboard called Business Hub. Think of it like a control room for how your business shows up in ChatGPT.

• Business profile: your name, website, category, description and contact info, so ChatGPT has the right facts.

• Products: a list of what you sell, with prices and whether it is in stock.

• Business Agent: a helper bot that chats with customers and answers questions about your business, using information you control. Right now it is only for eligible online stores and online service businesses in the U.S.

• Insights: numbers that show how often ChatGPT mentions you and how many people click to your website.

How to claim your business, step by step

The whole sign-up takes about 10 minutes. Have your website address and business email ready before you start.

Step 1: Go to the business page

Open openai.com/business/businesses-in-chatgpt and click Claim your business.

Step 2: Search for your business

Type your business name into the search bar. ChatGPT may already know about you.

Step 3: Click Get started

A pop-up explains the three big things you can do: see how you show up, show what you offer, and let a business agent answer questions.

Step 4: Pick how customers buy from you

You will see three choices: at a physical location, through an online store, or through a service. “Through a service” was marked Coming soon when I signed up, so I picked Through an online store.

Step 5: Add your website

Paste your homepage address, like https://www.sourcesem.com/, and click Continue.

Step 6: Prove you own your website

ChatGPT gives you a short code called a TXT record. Copy it into your domain settings where you bought your website name, for example GoDaddy, Namecheap or Cloudflare. Think of it as a secret handshake that proves the website is yours. It can take a while to go through, so keep going.

Step 7: Choose your category and describe your business

Pick the closest category from the list, such as Marketing agency. Then write two or three sentences about what you do. ChatGPT can share this with customers, so write it the way you would say it out loud.

Step 8: Add your contact info

Phone and email are optional, but they make it easy for people to reach you.

Step 9: Answer the delivery question

If you sell a service, choose We don’t offer delivery.

Step 10: Answer the return question and submit

Pick your return policy, then click Submit. You will see a big blue checkmark that says your business was created.

What happens after you sign up

Your business is saved as a draft at first. It stays a draft until you finish two checks.

• Website check. The TXT record from step 6 has to go through. Once it does, ChatGPT knows the website is really yours.

• ID check. Your dashboard asks you to verify your identity with a government-issued ID, like a driver’s license. You need this before you can edit your business info or publish your business agent. It helps keep fake owners from taking over real businesses.

After that, your dashboard is home base. Here is what you will find there:

• Edit business info: change your description, category, website, logo, services, address and service areas any time.

• Get started cards: three shortcuts to get ready to chat with customers, upload your product catalog, and upgrade to a ChatGPT Business plan.

• Brand insights: how often ChatGPT mentions your business, and how many people click through to your website, for the last 7 or 28 days.

• Agent insights: how customers are using your business agent, once you have one.

On the last screen of the sign-up, I also saw an offer for $500 in ChatGPT advertising credit. Ads are a separate thing from your free profile, so you can skip it if you are not ready to advertise.

The Business Agent: a helper that talks for you

A Business Agent is a chat helper that represents your business inside ChatGPT. A customer can ask it things like “Do you ship to Texas?” or “What does your basic plan include?” and get an answer based on the information you gave it.

You set it up with the agent builder in your dashboard. Before it goes live, you review the instructions and facts it will use, so it says what you want it to say. OpenAI’s rules also say the agent can’t pretend to be a real person and can’t make up prices, deals or reviews.

Right now, Business Agents are only for eligible online stores and online service businesses in the U.S. If your business is not on that list yet, you can still claim your profile and add your info. OpenAI also says it does not share people’s conversations or Business Agent chats with businesses.

Good to know before you start

This is a brand-new tool, so it helps to have honest expectations.

• Not every business can join yet. Whether you qualify depends on where you are, what kind of business you run, and whether you pass the verification checks.

• A profile is not a magic button. Having a profile does not guarantee that ChatGPT will recommend you more or put you higher in its answers.

• The agent has the most rules. Getting a Business Agent is harder than just claiming a profile.

• ChatGPT still uses other sources. Your profile helps, but OpenAI can also use other information it finds about you. Check your info now and then to make sure it’s still right.

• Service businesses are waiting. The “Through a service” option was still marked Coming soon when I signed up.

The easy way to remember it

• Your profile tells ChatGPT who you are.

• Your products tell ChatGPT what you sell.

• Your agent lets customers talk to your business.

• Your insights show how people find you and what they do next.

Your quick checklist

1. Claim your business at openai.com/business/businesses-in-chatgpt

2. Add the TXT record to your domain settings

3. Verify your identity with a government ID

4. Write a clear, friendly business description

5. Add your contact info and services

6. Check your brand insights once a week

My advice: claim your business early. With Google Maps, the businesses that claimed their listings first had the cleanest info and the fewest headaches later. ChatGPT will likely work the same way.

Sources

• Introducing Businesses in ChatGPT, OpenAI, November 10, 2026

• Introducing Businesses in ChatGPT in beta, OpenAI Developer Community, November 10, 2026

• My own sign-up for SOURCEsem, November 10, 2026