Here are the growing SEO trends that will affect your website ranking in 2020:
- Artificial Intelligence (AI)
The use of AI has been embraced in a wide range of fields, including SEO. In 2020, AI will be an important ranking factor in differentiating valuable content from the rest.
- Website Security
The security of a website is another trend that will impact your website ranking as Google strives to provide users with safe browsing experience. Users are more likely to leave a site that has no security protocol. Enabling HTTPS certificate is crucial to keep your site secure.
- Factor in Other Search Engines
While Google dominates all search engines, other search engines are slowly growing and should not be ignored. Websites should be optimized and compliant with SERPs standards.
- Click-through Rates and Dwell Time Will Determine Your Ranking
Click-through rates (CTR) and the amount of time people spend on your website (Dwell time) will be crucial in determining your site ranking. The average time your visitors spend on your website will indicate whether the information is useful or not. Therefore, the longer people browse on your website the higher your website ranking.
5. Voice Search
Voice search will be embraced by more people in 2020, especially with the ever-increasing use of mobile devices. In fact, more than 40% of mobile users in the US use voice-enabled search. This trend will make searches more targeted and conversational, therefore, optimizing your website with conversational phrases would improve your visibility in SERPs.
6. Online Videos
Videos are becoming the go to place for information. That is why if you want to take your SEO efforts a notch higher, you should include quality videos in your marketing plan. Use intriguing video titles to attract people to your videos at a glance and optimize them with targeted keywords and descriptions.
7. Influencer Marketing is on the Rise
Influencer marketing is proving to be one of the most effective strategies for boosting brand awareness, generating leads, and improving search engine ranking. This is because people are no longer intrigued by ads but rather want reliable reviews from real people. Partnering with an influencer in your niche can significantly boost your brand visibility and website traffic.
8. Quality Content
When it comes to SEO ranking, you cannot disregard or bargain about the quality of content that you are offering. Your content should be well-structured, relevant, and engaging. Most visitors prefer to get all the information they are searching for in one place.
9. Featured Snippets
Commonly known as position 0, featured snippets are the search results that appear before the top-ranked organic result. It’s a feature that Google has been using to offer a better searching experience. It has been showed that featured snippets get higher CTR than organic results.